The holidays are upon us! It’s a time of family and fun but also business. Social media is not only a powerful marketing tool, but it is also a way to bring a sense of community for events, especially during the holidays. So how do you prepare your social media accounts and websites during this time? Having a plan in place is your number one … [Read more...] about Preparing your social media for the holidays
When you are searching for information quickly, what do you use? Do you use your smart phone or do you use your computer? Many people will use their smartphone to look up information, even if they are using their computer for something else at the same time. People also frequently multi-screen, or move between devices, to accomplish a task. The … [Read more...] about Why you need to be mobile friendly
There’s one really cool thing about humans: we can process visual images 60,000 times faster than text-based information. When someone reads your content, they may only skim and absorb about 20% of what is actually on the webpage. If you include a visual, they are more likely to remember the image and relate it to what they did read. If you … [Read more...] about Why you should use images and videos in your blog
Go to where the people are, even if it leads you to social media. Social media is a staple for information in today’s society. If your church isn’t on social media yet, I strongly suggest that you create an account on at least one platform and use it regularly. Facebook is the most common social media platform, and it’s pretty easy to use. With … [Read more...] about Should churches use social media?
Let's say you and your team have decided that it makes sense to have a website for your church. You want newcomers to know what to expect when they visit, and you want your members to know who to call if they have questions. You could put any number of features and pages on your website, but do you really need to? For many rural churches, a lot of … [Read more...] about What do you really need to have on your church website?