The holidays are upon us! It’s a time of family and fun but also business. Social media is not only a powerful marketing tool, but it is also a way to bring a sense of community for events, especially during the holidays.
So how do you prepare your social media accounts and websites during this time? Having a plan in place is your number one asset. Making a list of the upcoming holidays and the events that surround them is a good first step in getting organized.
A picture really is worth a thousand words. Showing a picture of the event from an earlier year, or even a stock photo of people enjoying one another, helps readers resonate with the event. Pictures engage the reader in a visual way. It can take them back to the event if the attended the year prior, or it can invoke an emotion that makes them want to attend the event this year. This is why adding photos is so important.
Creating a feeling of joy during the holidays is vital. People want to celebrate this time with joy and communion with one another. The holidays seem to bring out a special sentiment, and your social media should reflect that. The events posted should reflect not only the theme of the holiday, but also the feelings it represents.
Once you have lined up the holidays and your events that fall under them, as well as pictures to go with the events, you are ready to post. Make sure the events are posted in plenty of time for people to schedule it in, as well as posted at times during the day when people can see it. Avoid posting event information too early or too late in the day.
Social media is a great way to reach your market. It’s an opportunity to invite people to share feelings of joy, give them something to look forward to, and create a sense of community through your website and social media accounts.