When you are searching for information quickly, what do you use? Do you use your smart phone or do you use your computer? Many people will use their smartphone to look up information, even if they are using their computer for something else at the same time. People also frequently multi-screen, or move between devices, to accomplish a task.
The need to have a mobile-friendly website is essential because people could be looking for your website on their smartphone. People shouldn’t have to pinch and zoom to read all the information on your website.
Traditional websites don’t display well on phones. Visuals and texts are often distorted because the website is trying to cram tons of information on a tiny screen.
One way to make your website mobile friendly is to use a responsive website. A responsive website recognizes the device being used and will optimize itself accordingly to accommodate both mobile and computer users. The information on your website will still be there, but a responsive website will allow that information to download quickly and make it easier to read on a phone.
A responsive website can make a person want to visit your website again because they know they can view it on their phones. You never know what device someone will be logging on with, and you don’t want to make their experience a bad one.
If you’re hoping that people find your website via Google, they won’t if your website isn’t mobile friendly. Google recognizes that many people use other devices when searching for information. When a website isn’t mobile friendly, Google won’t show it as a search result. Google also has a test to check if your website is mobile friendly.
It’s important to be mobile friendly in a mobile world, because people may not always be sitting at a computer when they need to find information. A mobile-friendly website will help others find your website on the go and keep you relevant with Google.