There’s one really cool thing about humans: we can process visual images 60,000 times faster than text-based information. When someone reads your content, they may only skim and absorb about 20% of what is actually on the webpage. If you include a visual, they are more likely to remember the image and relate it to what they did read.
If you aren’t seeing people engaging with your content, it might be time to take a look at including visuals in your own content. There are several types of visual content that you can attach to a blog post, but we will just be covering images and videos.
Some of the fastest-growing social media networks, like Facebook, have embraced images and made it easier to share them online. Images are becoming a core piece of the information that we consume online on a daily basis. If one of your friends shared a blog on Facebook that didn’t have a compelling image attached, would you click on it?
Relevant, compelling images make content resonate better in readers’ brains. If you are blogging about a recent church VBS that went well and include a stock photo of a child smiling ear to ear, the reader will remember that it went well. They would also remember a video showcasing all of the activities that were done at the VBS.
Video is a great way to tell a story and create emotional reactions, because stories are easily remembered and shareable. If your blog has a video, that video would be attached to the social media posts so it would be seen by more people that could come read your blog.
While it can seem pretty intimidating to use images and videos in your content if you are used to just writing out long blog posts, the visual aspect of content creation can help your content be better. It will be more memorable, compelling, and shareable.